Rakuten Mobile has renewed "Super Hodai" --- MVNO continues 3 years later

On June 14, Rakuten held a strategic briefing session for Rakuten Mobile, a mobile communication service developed as an MVNO.We announced new products and services for the summer sales game.

Rakuten Mobile announced this time, two models, Huawei P20, a Huawei smartphone and Huawei P20 Lite.In each case, it was announced on June 11 that Huawei will be launched in Japan as a SIM -free smartphone, which will be handled by Rakuten Mobile.The price was 69,800 yen, 31,980 yen, respectively, and started selling on the same day.

As a guest, Mr. Kureami, a Huawei device, Japan and South Korean region, appeared as a guest.Kure explains the importance of cameras in smartphones, saying that 80%of the photos taken in 2017 were due to smartphones.

On top of that, Kure announced a flagship model of the P20 series in Paris, France in March 27, and has been shipped around 6 million in two and a half months in two and a half months, and has grown 81%.Then, appeal that it is performing well.He also said that "Rakuten is an important business partner for Huawei."

On the other hand, regarding the service, the renewal of the Rakuten Mobile price plan "Super Hodai" has been announced.Super Hodai is a price plan that allows you to select the minimum usage period of 1 to 3 years according to the benefits, but it is possible to communicate at 1 Mbps even after the communication capacity of the month, after the minimum usage period,It is popular that there is no automatic renewal and that the communication capacity does not change depending on the number of years of contract."There is about 70%share in Rakuten Mobile's call plan," said Rakuten executive officer Rakuten Mobile Business.

Therefore, Rakuten Mobile renewed on June 14 to further strengthen the price plan.One of the major changes is the change in the discount system.If Rakuten members have a contract, a "Rakuten Pu", which is discounted by 500 yen per month, will be applied, and if the minimum usage period at the time of contract is 2 years or more, if it is 3 years, monthly.A "long -term discount" that can receive a discount of 1000 yen is applied.

Since both discounts are applied for two years, if they are applied to the cheapest communication capacity of 2 GB "Plan S", it will be available for 2 years for 1480 yen per month.Furthermore, if Rakuten's diamond members have a contract, a discount of 500 yen per month will be received for one year, so if all discounts are applied, it will be calculated for one year for one year for 980 yen.

The second element is a new large -capacity plan.For the conventional Super Hodai, the most large capacity was "Plan L" (5980 yen per month) with a communication capacity of 14GB, but a new "plan LL" (6980 yen per month) with a 24GB of 24GB has been newly established.I will.It is said that the discount is also applied for 5480 yen per month for two years and 4980 yen for one year for diamond members.

And the third is an unlimited time extension.Super Hodai includes "Rakuten Denwa 5 minutes All -you -can -eat by Rakuten Mobile", which can make a fixed -price call for 5 minutes, but this is an extended call time to 10 minutes.It is said that it will be changed.It is said that not only new contractors but also conventional superhodai contractors will be eligible.

In addition, the contract cancellation fee for Super Hodai will be changed to 9800 yen in the same way as this renewal.Whether the minimum usage period is one year or three years, the cancellation fee during the usage period will be 9800 yen.Yoshihisa Ooo compared such a new feature of Super Hodai with a SoftBank Y -Mobile brand, UQ Communications's "UQ Mobile" price plan, and flip.The superhodai was appealing.

At the same time as the renewal of Super Hodai, a “plus discount campaign” that expanded the benefits applied to the second and subsequent contracts.From the second line, the administrative fee and the monthly fee for three months will be 0 yen, and if you contract with a smartphone set, if it is a product of 10,000 yen or less, it will exceed it, if it exceeds that, 10,000.It is said that you can purchase a terminal by discount.

In addition, Yoshio Oio announced that it will sell 16 models and about 9,400 units for Rakuten Mobile at the Rakuten Super Sale, which will be implemented on June 14.It is said that there are up to 97%discount.In addition, he appealed that Rakuten Mobile would be incorporated into Rakuten's "SPU program", and expressed his willingness to "strive to provide a plan that will satisfy people who are changing and considering."

On the other hand, reporters have announced that Rakuten has announced the entry into the mobile phone business as a career and questions regarding the relevance of this measure.Until Rakuten entered as a career in 2019, the goal is to increase the number of Rakuten Mobile's contract to 3 million, but Mr. Yoshio Ooo said, "I think 3 million contracts are ambitious goals.But you can do it. I want to go. "

Rakuten also shows the idea of starting a service as a career and shifting the current Rakuten Mobile customers to it, but the minimum usage period of this superhodai is up to three years.Therefore, there are some parts that are anxious from the user perspective.In this regard, Yoshihisa Oio emphasizes that even after launching the service as a career, the current service will continue in parallel."Rakuten will create a high -quality network as a career, and hope that Rakuten Mobile customers will be transferred.I will do it. "

Furthermore, there are some reports that a groove has been born with the NTT Group, including the NTT DoCoMo currently borrowing the network, with the entry of Rakuten's mobile phone business, and the current Rakuten Mobile will borrow a network.There are concerns about whether the business can continue.However, Yoshihisa Oio has clearly stated that the current service can be used three years later, keeping the network borrowing.