At the company's new product presentation held on July 3, President Utatsu reported that "OPPO has exceeded 10 % in the domestic SIM -free smartphone market."We appealed that measures such as market development and brand awareness are functioning well.In fact, OPPO has not introduced new products since this year.However, it seems that it has started a smartphone rental service, develops campaigns with sales partners who handle products, and strengthen the creation of contacts with customers, and seems to have raised the market share.。The "RENO 10X ZOOM" announced this time is the first installment of the new brand "RENO" series.The concept is "fusion of technology and design", and President says "OPPO's new 10 years ahead."I felt that it was just a word, but when I actually touched the new terminal, I could understand it well.For example, a pop -up in -camera that pops out diagonally at the top of the main unit.By adopting a mechanism called a pivot -rising camera, the notch, which was a recent smartphone trend, has been eliminated.Realized a complete full view display.The bezel width is also narrowed up, down, left and right to the limit, and the screen occupation rate is 93..I raised it to 1 %.The miniaturization of the notch competing by each company was expanded and traded off the in -camera, but the RENO 10X ZOOM secured space by using a pop -up type.Approximately 16 million pixels/F2.In addition to 0 high -quality lenses, it has been possible to install flashlights and receivers.This is the second time that the company will have a pop -up in -camera with a model that the company will launch in Japan.The first is "Find X" released last fall.At that time, I was impressed by the idea and design, but there were many parts that I was worried about, such as the driving noise at the time of pop -ups.RENO 10X Zoom has improved these dissatisfaction in detail.0.The new gimmick that started quietly in 8 seconds felt not only new, but also practical.The triple lens on the back, which is another centerpiece, has a 10x hybrid zoom shooting by turning the telephoto lens into a periscope lens.The high -magnification shooting, which was a weak point in the conventional smartphone, was resolved by cutting -edge technology.The same mechanism also uses Huawei's "HUAWEI P30 PRO" (scheduled to be released from NTT DOCOMO in Japan), but the excellent RENO 10X Zoom is that the camera part is not protruding and seamlessly with the back body.It's integrated.It embodies the consistent philosophy of "not sacrificing design while installing state -of -the -art technology but not sacrificing design."The actual price excluding tax is 99,880 yen, which is not cheap.However, the impression when I got the terminal was very good, and I hoped that I could do well in the category of high -end high -end SIM -free smartphones.In the second half of the year, further new products (it is announced that it is a waterproof & FeliCa -equipped model) is also planned, and there are abundant share expansion materials.A place where you are worried about handling in your career.It is presumed that each carrier is also interested in the worldwide leading 5G.After the fall of 5G in Japan in earnest, it will be a great opportunity for the company to expand sales channels.(BCN / Daisuke Okura) * "BCN Ranking" is a POS database that collects and aggregates actual sales data such as personal computers and digital home appliances from major electronics retailers and online shops nationwide.It covers about 40 % (in the case of a personal computer).
