Huawei "P20 lite" brother "nova 3e" released in China Why a different product name? : Yasuhiro Yamane's Overseas Mobile Exploration

Huawei has been releasing new products in China almost every month. The P20 series was announced in a spectacular way, but the new product of the nova line, "nova 3e" was released. This nova 3e is actually a sibling of the P20 series. Overseas, it is scheduled to appear as "P20 lite" with almost the same specifications.

At a Huawei store in China, a display stand that imitates a selfie frame in pastel colors is placed to promote the nova 3e as a selfie smartphone. The P20 and P20 Pro also have a high image quality of 24 million pixels for the in-camera, but the nova 3e has the same image quality. The price is 1,999 yuan (approximately 34,500 yen) for 64GB, which is a low price of less than 2,000 yuan, but the selling point is that you can take beautiful selfies.

By the way, the P20 lite has an in-camera of 16 million pixels, so it is positioned as a lower model of the P20 series. The display is 5.84 type (1080 x 2280 pixels), the processor is Kirin 659, the memory is 4GB, and the storage is 64GB or 128GB. The aspect ratio of the display is actually 19:9, which is taller than the P20/P20 Pro's 18:9, and perhaps for that reason, the fingerprint authentication sensor is located on the back.

There are 4 body colors. Only the back panel was also exhibited, so it was possible to easily compare colors. Recently, there are more and more smartphones with finishes other than the orthodox black and white, so it's hard to decide which color to buy. It's nice to be able to compare colors like this.

The nova series, which can be compared on the back panel, is becoming a major presence in China. This is probably because each company has released smartphones with enhanced selfie functions on a large scale. The reason why it is not sold as a brother model of P20 is because we want to appeal to "nova = selfie". The brand strategy around here is pretty good.

By the way, Huawei brand weight scales were also sold in China. Connect to your smartphone via Bluetooth. Many companies sell this type of product, but if you use a scale with the Huawei logo or a smartphone from the company, you might want one. I hope it will be released in Japan as well.

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