Huawei, which has a good high -end model, includes Japanese specifications in the next "P" series?

Huawei held a global performance presentation in the first half of 2017 (January to June) of the Consumer Division on July 27.36 due to the increase in the number of smartphones shipments.In addition to publishing a good performance, including recording sales of 2 %, CEO Richard You responded to interviews from Japan at a video conference, and responded to future terminals and tip set strategies.

Huawei has attracted attention in Japan because of its popularity in the SIM rock -free smartphone market.The Consumer Division, which handles smartphones and the like in Huawei, announced on July 27 its achievements in the first half of 2017.HUAWEI has distributed the performance presentation held in China this time to reporters from around the world by live broadcast.I was able to see the situation in Japan.

According to Richard You, a CEO of the Consumer Division, who was on the briefing, the world's smartphone market is saturated and stalled five years ago.On the other hand, in many countries, the number of middle and young generations is increasing, and there are growing demands for those people seeking better smartphones and changing them to new models, so Huawei's smartphone to meet the replacement demand.It is said that he is focusing on it.

Huawei analyzes that consumers emphasize the Internet, camera, games, videos, payments, and health.In response to such user needs, Huawei has established a research system in China, the United States, Germany, etc., and has invested in R & D in 10 years, and has been strengthening its research system.He has been working on more advanced smartphones, promoting the sophistication of communications and chipsets, long life of batteries, and strengthening cameras.

In addition, sales channels are expanded at a pace of 19 % every year, and Huawei stores have reached 42,300 in the world.The company has improved user experiences by increasing awareness by acting to improve brand value, and enhancing support bases such as call centers and repairs.

It seems that the results of such initiatives are now appearing in user's satisfaction, and if the company focuses on the NPS (customer recommendation intention), it will be low in Europe, South America, Africa, etc. as of 2015.It is said that NPS has improved significantly in 2016."I think I'm taking leadership in the market, compared to Apple," says Richard and gives confidence in his achievements.

As a result, it seems that the consumer division has been performing well in the first half of 2017, and the sales share in the world smartphone market in the first quarter is also 9..Raised to 8 %."Over 10 % in annual share," Richard said.

However, the number of smartphones in the first half of the year was 20 year -on -year..Sales are 36, while the 6 % increase is 73.01 million units..It is growing larger, up 2 % to 105.4 billion yuan.Richard explains that "because the ratio of high -end models with higher prices is increasing."

As a number indicating that, Richard mentioned the sales volume of the flagship model."Huawei Mate 9" and "Huawei Mate 9 Pro" (not released in Japan) (not released in Japan), more than 8.5 million units, "HUAWEI P10 / P10 Plus" over 6 million units, "Huawei Nova 2 / NOVA 2 Plus" (not released in Japan).Boasts more than 1 million units sold in a month, and the product ratio of categories that exceeds $ 500 is 5.It has improved from 8 % to 14 %.The strong sales of high -priced models seem to support Huawei's growth.

Looking at trends by region, in Europe, one of the areas where the company is focusing, the sales of high -end models have shown an increase of 18 % year -on -year.The growth in Asia has grown remarkably, boasting 24 % in China at the base of the knee, with more than 50 % in Southeast Asia and the Middle East, and 47 % in Japan and South Korea.

So, what kind of efforts do Huawei are going to grow in the future?Richard mentions artificial intelligence (AI) as the key."By around 2025, 90 % of smart devices will have AI, and we will enter a new stage, such as thinking and talking about the device itself," says Richard, and AI is full -fledged.In preparation for the rise, Huawei has revealed that it will develop a powerful chipset for AI, which is mounted on smart devices.

In addition, HUAWEI also works directly with devices and clouds, and "I am thinking about Huawei doing what Google is doing in its own solution" (Richard).He said he would take the initiative in development.

After the performance presentation, Richard had a place to answer questions from reporters in each country at a video conference, and responded to some questions received by Japanese reporters.

Richard asked about why Huawei actively tackled in a small market in Japan, "Japan has many new technologies and HUAWEI uses a lot of parts made in Japan.He thinks he is a leader, and the Japanese market is a country with high priority alongside the EU. "It is important to focus on the Japanese market, which is procuring many parts for smartphones, such as camera sensors and display panels, and are preparing for a long time.

On the other hand, the Japanese market has its own characteristics that other countries do not have in other countries, such as the business of mobile phone terminals, and the manufacturer is very strong in Apple.Richard answered that the key to expanding share under these circumstances is "technology."By incorporating new technologies ahead of other companies, such as the dual camera mechanism realized in Huawei P9, he was ready to win.

In addition, the respondents were responding to the Japanese market, saying, "I think waterproofing is important in Japan," and "I will consider FeliCa's response."He expressed his intention to consider responding to the Japanese market while increasing its efficiency as a business.

"It is important to be able to operate one -handed one -handed while many people use smartphones on the subway, etc.," said Richard, saying, "Next year (2018) smartphone.I want you to wait for it to be waiting for you to launch a model that is more suitable for the Japanese market in the next model of the P series, and also states that it will strengthen cooperation with your career.

On the other hand, regarding the "HONOR" series currently sold exclusively by Rakuten Mobile, he said, "It is a high -end model that is focusing in Japan. Honor is complementary."It seems to be a policy to focus on selling high -end models.

Finally, Richard said, "I have always learned that I am serious, diligent, and" learn from Japan and Germany. "He used a lot of his passion for Japan, saying, "Made in Japan."

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