In 2018, will the HUAWEI smartphone "career advancement" increase?

In 2018, will the HUAWEI smartphone "career advancement" increase?

CES 2018 was held in Las Vegas from January 9th, but it seems that there were not many big topics related to mobile.In the mobile industry, Mobile World Congress 2018 held in February is a production, so there is no doubt that there will be a big announcement there.

By the way, KDDI announced the spring model on January 9 in Japan.Huawei nova 2 is the main lineup compared to winter, mainly for kids, seniors and beginners, compared to winter.This is the first HUAWEI smartphone in au.

au向け「HUAWEI nova 2」

Although it is cheap at 30,000 yen (excluding tax), it is a high specification for this class, with a dual camera and fingerprint sensor on the back, built -in 4GB memory and 64GB storage.Although it does not support waterproof or wallet, it can be recommended for those who want a smartphone with excellent cost performance.

Huawei entered the Japanese open market in 2014 and launched various SIM rock -free smartphones.Overseas manufacturers such as ASUS and ZTE also followed, but in 2017, they boasted the first largest share of Japanese SIM rock -free smartphones.The evaluation of high -end machines was increased at the "HUAWEI P9" released in 2016, and the sales volume was steadily increased at the "Huawei P9 Lite" released at the same time.In 2017, the successor to the P9 Lite, "Huawei P10 Lite", hits, and in the GFK sales ranking, he expanded many times in the top 10 overall top 10 with his career Android smartphone.

2017年にヒットしたSIMロックフリースマホ「HUAWEI P10 lite」

One of the reasons KDDI adopted Huawei's smartphone has definitely evaluated the track record in the open market.According to Yasuhisa Yamada, Deputy General Manager of the KDDI Product and CS General Headquarters and the General Manager of Product Planning Division, we chose nova 2 among the many Huawei smartphones, "Our customers now have a mid -range volume volume.The most is the most needed. "

2018年はHuaweiスマホの“キャリア進出”が増える?

What was surprising was that despite being a smartphone handled by a career, it did not support Osaifu -Keitai or waterproof, and the hardware was almost unchanged as the global version.In this regard, Mr. Yamada said, "I thought about the balance with cost," and I can see that I focused on the price.It can be said that such a flexible posture of KDDI has boosted the "career advancement" of the Huawei smartphone.

As a Huawei smartphone handled by SoftBank, "Huawei Nova Lite for Y! Mobile" was released in October 2017 for Y! Mobile, and "Lumiere" was released in 2015.Although these models are not compatible with wallet or waterproofing, it can be said that it was possible to adopt it because it is Y! Mobile with many cheap models.Since Android One in the same price range as the Nova 2 is selling, it may be strange that nova 2 appears from Y! Mobile.By the way, as a SoftBank brand, "VISION 007HW" was released in 2011 and "Stream 201HW" in 2012.

Y!mobile向け「HUAWEI nova lite for Y!mobile」

The biggest DOCOMO is worrisome.In June 2017, I asked President Kazuhiro Yoshizawa if there was a possibility of adopting a smartphone from an overseas manufacturer (SIM -free and high share) (SIM -free and high share).There is no place. You absolutely need Osaifu -Keitai and waterproofing. "It seems that a global model (hard) is used as it is like au.

For docomo, the "ASCEND HW-01E" compatible with Osaifu-Keitai has been launched in 2013 with waterproof specifications in 2013, but it has not been a major hit.After ASCEND D2, there is no HUAWEI smartphone from DoCoMo.

Looking at the SIM lock -free terminal, waterproofing is compatible with the 2017 "Huawei Mate 10 Pro", and Osaifu -Keitai intends to respond with HUAWEI's cloud service, Huawei device Japan and Korea Region President.Ga -ha was talking in an interview at the end of 2017.I don't know if Osaifu -Keitai will have the same specifications for career terminals, but given the development experience in ASCEND / ASCEND D2 and the results in the open market, it is also a matter of time that the Huawei smartphone of DOCOMO will appear.That's right.

Huawei's share in Japan will increase in acceleration, and Huawei will be more threatened for other manufacturers, mainly carrier business.

* This article is reprinted and added from the e -mail magazine "ITMEDIA Digital Lifestyle Communication".Click here for subscription application.

Copyright © ITmedia, Inc.All Rights Reserved.