―― The “Mate 9” announced this time and the “P9” released in August are both flagship models, but how are they differentiated?
Mr. Kure Mate series is a series targeting business users.The points of "Mate 9" are high -speed charging, energy saving, and camera.
I used it, but it was my first smartphone that I didn't need to charge at night.Even if you use it for heavy a day, the battery level remains nearly 40 % when you sleep at night.Thanks to the quick charging, charging for about 30 minutes in the morning is enough.
The camera is equipped with a Leica lens for both "Mate 9" and "P9".In Mate 9, the software jointly developed is also 2.It became 0, became more artistic, and became a camera close to a single -lens reflex camera with "Leica quality".
In addition, EMUI 5, a proprietary development.I would like to emphasize that the first time I use it, the more you use it, the more crisp you use.
――There are many brands, such as the Mate series, P series, HONOR series, and the NOVA series, it seems difficult for consumers to understand, but what are your thoughts?
There are three main brands of Kure's smartphone: the Mate series, the P Series, and the NOVA series."Mate" is for business, and "nova" is for women.
"HONOR" is a sub brand limited to online sales.In Japan, we will develop the "Mate series" and "P series".
呉波氏
――APPLE has released “iPhone 7” compatible with waterproofing and FeliCa, but will Huaway compete?
Mr. Kure In Japan, we have tried to understand consumer needs.In fact, "ASCEND D2" released by NTT DOCOMO in 2012 was compatible with waterproof, Osaifu -Keitai, and 1Seg.In other words, there is no technical hurdle.
However, there is an essential difference in the SIM -free market that career support cannot be obtained.You have to consider that point.
――How do you think of the Japanese market in the global strategy?
Mr. Kure is one of the most important markets in the world in three business categories: Huawei consumer, network, and enterprise.In the consumer department that develops SIM -free terminals, we have issued a message saying, "Let's be able to select not only cheap but also can be selected."This time, "Mate 9" is introduced as a flagship model.
――Is there a direction to use the high share in the SIM rock -free market to work on the three major carriers?
Mr. Kure Last week, UQ Mobile, a subsidiary of KDDI, released "P9 Lite Premium".This is a smartphone provided as a career model.I feel that there is a chemical reaction to carrier sales due to the strong performance in the SIM lock -free market.
―― "P9" is also performing well, but which area do you think in Japan?
Mr. Kure: I think the main factor is that Japanese consumers are trusted and that they have a sense of security in the process of using it.We are indicators of NPS (Net Promoter Score), indicators indicating the percentage of users recommending products to the surroundings, but the NPS in the Japanese market is now within the scope of satisfactory.
――How do you think about cooperation with Japanese parts manufacturers?
Kure's official ratio cannot be announced, but Huawei's smartphone uses many Japanese manufacturers.I have heard that some parts manufacturers have a business unit specializing in Huawei.
