The number of applications is "as expected", and the content is "pros and cons" IIJmio "Comic Messet": Ask MVNO (page 1/3)

IIJMIO, the first largest share in MVNO for individuals, has hit a new move.That is the "Comic Messet" that started in August.Originally, IIJmio provided a smartphone as "IIJ Supply Service", which could be purchased as a set with a SIM card, but the comic mission was one step ahead.While treating a limited -time campaign, by contracting a terminal and SIM card that you chose on the IIJ side as a set, the first year's fee starts at 1880 yen (excluding tax, the same applies hereinafter).In addition to terminals and 3GB data communication, this includes all -you -can -3 minutes in Japan.

On the other hand, some of these set sales are close to the style of major carriers, and some people feel uncomfortable when IIJMIO, who has provided SIM cards in full separation as an early MVNO, walks on the same road.Although it is not a period contract like a two -year tie, the price design, which is the lowest in the first year, as well as sub brands of major carriers such as Y! Mobile and UQ Mobile, are also in different pros and cons.

So, what kind of thoughts and aims do this IIJ develop these campaigns?Also, are you thinking about a formal price plan for Comicomeset after the campaign?Ask the background and background of the introduction of Comicomi Sets to Taishi Sasaki, the director of the Network Headquarters Technical Planning Office, Kiyotaka Doma, the director of the Public Relations Department Technical Public Relations, and Ken Imai, Deputy Director of the MVNO Sales and Promotion Department.rice field.

――First of all, please tell us your aim of providing Comicomi Sets.

Mr. Imai: Recently, the person called early marginity (in marketing terms) has begun to enter, and the feeling that the purchase behavior has changed has changed.Such people are not familiar with gadgets and communication services.So, as simple as possible, it would be safe to choose this, so we prepared it for a limited time.This is a form that adds a simple comic comedet to buy the device and the SIM card separately and buy whatever you like.

――Why is the campaign for a limited time?

Mr. Imai: I had to discuss it inside the company, but I couldn't conclude.That's why I look at the market response for a limited time.

――How is the number of applications?

As expected, it is as read.I thought it would be less than 1000 in three months, but it fits perfectly.However, there is a possibility that the lineup (Huawei's "nova lite" and "P10 lite") that were not originally planned would be increased.90 % of the ways of buying the previous one are 90 %, but the majority of the majority of the market now has a feeling that they are choosing Comicomesset.

――It was a story about the response first, but as expected, would it be likely that the campaign would be extended, planned and provided semi -permanently?

Mr. Imai has never decided, but I think that it can be extended intuitively.There are times when people are more than before, or some people are slightly different.Normally, 70 % of existing users buy terminals, but this time the opposite is the opposite, and 70 % of those who did not use IIJmio are the first to apply for comicomesses.Therefore, the attribute data is also different.

――What kind of attribute is there?

In the age of Imai, the ratio of 50s, 60s and 70s is higher than usual.There are many people who are slightly older.There are few women and there are many men, but this is a higher ratio of using a wife or a child to use it than the overall contractor.

Denzen female users tend to increase at the same time as the release of the iPhone, so the timing may not have been a little.

――What criteria did you choose for the comic mission terminal?

Mr. Imai is a fresh terminal that has just been released.In addition, I aimed for a zone that was not possible, not too bad, too expensive, and too cheap.

――In the most common Japanese manufacturer ( * Interviews are performed before nova lite, P10 lite is added).

Mr. Imai.

Mr. Denzen also deals with "ARROWS M03", but that terminal is an iron plate when recommended, and there is no impossible part even if you actually touch it.The price is a bit expensive (compared to the global model).Sharp's terminal also has some parts that can be relieved.

Also, "VAIO Phone A" is cheap for the specifications.Of course, I know that it is made with ODM, but the brand VAIO is also great.On the other hand, "Zenfone Live" was new, bonito, and said that smaller was better.I think that it feels good in the form of two models of iron plates and the size of a bargain.

――I said it was a lineup that was not planned earlier, but are you thinking of increasing the number of terminals?

Mr. Imai will add two models ( * Nova lite and P10 lite were added after the interview).According to the information that came in the early days, there was a voice saying that it was "few models."Then, I decided to make about six models, so I decided to prepare three.If the comic comedet is an official plan, I think it will be replaced in order.

――I think it's okay to have a combination that is a little more expensive, and is close to high -end, but how about?

Mr. Imai is two lines until the end of November, but in the production (official plan), it may be 3 or 4 lines.I'm talking about the highest one and about 70,000.The voice in this area is also raised in a questionnaire that collects the parameter, and if there are many requests, we will consider increasing.

Copyright © ITmedia, Inc.All Rights Reserved.