There are "P" and "Mate", but why Huawei will launch the "NOVA" series: Yasuhiro Yamane's overseas mobile exploration

Huawei's mid -range model "NOVA" series has appeared in Japan in a row."NOVA 2" for KDDI and "nova 2 lite", a SIM lock -free model, are both in -camera -oriented models that have enhanced selfie functions.

The NOVA series is also popular in China, the home country of Huawei, but the lineup is different from Japan.When you go to a Huawei store in China, the two products are sold as two products, nova 2s and nova 2 plus.

Of these, nova 2S is a pretty high -spec product.Released in December 2017, the processor is HISILICON's KIRIN 960, 4GB / 6GB of memory and 64GB / 128GB, which is more powerful than Nova 2.The camera is 20 million pixels + 14 million pixels, and in the inn is 20 million pixels + 2 million pixels.The second camera of the in is for adjusting the blur.

The body color is also available in 5 developments, light blue, diamond silver, black, cherry pink, acacia red.The glossy finish stands out.The price is 2699 yuan (about 46,000 yen) for 4GB + 64GB, 2999 yuan (about 51,000 yen) for 6GB + 64GB, and 3399 yuan for 6GB + 128GB (about 58,000 yen).When preparing three types of in -camera enhancement and color variations, and three types of models, it seems that they are strongly conscious of the same 6 -inch model OPPO R11S.R11S also has red, but that is a matte finish.The glossy Nova 2S red has a more youthful image and makes the opposition stronger.

On the other hand, nova 2 Plus was released in the summer of 2017 and was announced overseas at the same time as Nova 2.The basic specifications are almost the same as NOVA 2, and the display size is 0..5 type bigger 5.Type 5.The storage is also available in a 128GB model in addition to 64GB.The quality of the in -camera is the same as the nova 2, and you can take beautiful selfies despite the single camera.

Speaking of HUAWEI's face, the flagship "P10" and "Mate 10".There are "Plus" and "Lite" for derivative models, but the model change is once a year.On the other hand, the NOVA series has been remodeled in May 2017 and December 2017 since the first model appeared in September 2016, and the intervals are shorter than the P series and Mate series.

The NOVA series is a model that is conscious of OPPO and Vivo products that are also strong in selfie, as you can see from the emphasis on selfie.Both OPPO and Vivo have been model change twice a year, and they always send new products to consumers, despite minor changes.The P Series and Mate series are the highest models sold throughout the year, and there is nova to enhance cellulfies in a small mid -high range so that you can compete with OPPO.

Young generations in China and Asia are daily communication to upload selfies to SNS, which requires models equipped with high -performance in -camera at reasonable prices.At the Huawei store, the appearance of young people picking up the NOVA series was noticeable.Perhaps the successor model of the P series will be announced before spring, but the strengthening of the in -camera will be left to the NOVA series, and the functions will be greatly enhanced in other parts.Maybe MWC 2018 will announce a large model of NOVA 2S "NOVA 2S Plus".

[Correction: February 13, 2018 17:51, stated that "NOVA 2S" was released in Japan with a change to "Mate 10 Lite" in Japan (added by the editorial department side.) However, the same model as the Mate 10 lite was "NOVA 2i".I will make a complaint and correct it]

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