Devices with smartphones and other communication functions have different communication specifications such as frequency bands depending on the country and region.In addition, it has a track record in the global market due to differences in sales strategies, whether to put products in the open market centered on SIM rock -free terminals, supply to mobile phone operators and MVNO companies in each area, or have a difference in sales strategy.However, there are many manufacturers that have not entered depending on the country and region.
In the Japanese market, one of the manufacturers that I haven't seen yet is the Chinese "OPPO".OPPO is an electronics manufacturer established in China in 2004, has entered a mobile phone business on a feature phone since 2008 and has been working on a smartphone since 2011.If you have traveled to Asian countries on a trip or business trip, you may have seen OPPO ads.In the past, I have seen the promotions that are being carried out in stations and shopping malls, etc. in the past.
There are many terminal manufacturers in China, including manufacturers that have already entered the Japanese market, but OPPO has focused on mobile cameras technology, such as announcing the vision of "camera phone" in 2016.Known.According to CounterPoint, the number of shipments has been steadily expanded in the third quarter of 2017, ranking first in Asia and 4th in Asia.
In January this year, it was announced that OPPO will finally enter the Japanese market.Last year, the establishment of a Japanese subsidiary became a hot topic, and it was expected that it would soon enter, but it was officially announced on January 22, and on January 31, the new product presentation.The first terminal "R11S" was unveiled.
The R11S, which was announced as a model for Japan this time, will be a model positioned in the company's flagship.The display is one bigger for global 6.The R11S Plus equipped with a 43 -inch display is also on sale, but for Japan, it will start only from one model of the R11S.By the way, in addition to the R series, in addition to the R series, there are many models with different specifications and price range, such as the F series, A series, and N series, and depending on the response of the Japanese market, these models will be introduced in the future.It may be.
In addition, the R11S, which will be released this time, will be sold through consumer electronics retailers, and the recruitment of MVNO companies has not been revealed at the time of writing.However, there is a topic of new entry into the Japanese market, and it may be sold by MVNO companies in the future.
