Release issuing company: Kindware Co., Ltd.
"Kindware Co., Ltd." (2-2-5 Higashikanda, Chiyoda-ku, Tokyo) continues to propose formal styles that suit the times by devising and producing formal wear that aims to increase the number of purchase stores and purchase channels such as online and online. "Knights Bridge International Co., Ltd." (Hiroo Plaza, 5-6-6 Hiroo, Shibuya-ku, Tokyo), an affiliate of "Sanki Shoji Co., Ltd." We are pleased to announce that Hiroo Hotta, President and CEO of the 6th floor, has signed a license agreement for "Old England" and announced the launch of formal wear in Japan. ■ What is Old England? Old England is a brand based on the concept of "the orthodox style of Britain and the casualness of France." The product is a product that combines high quality, elegance, and dignity that will be loved by all ages while valuing tradition but not losing its freshness. It has a long history, and in 1867, the first store opened on the corner of Boulevard des Capucines and Boulevard des Capucines in Paris, France, and has fascinated people for 150 years. It landed in Japan in 1990 and now has 24 stores nationwide. ■ Reason for license agreement While the market for women's formal wear is diversifying and divided into two poles, orthodox and versatile, the need for the concept of "selfishness" and "youthfulness" is increasing in the demand for replacement. increase. Kindware Co., Ltd. resonates with the old English beliefs of "QUALITY FIRST" and "SINCERITY AND CONFIDENCE", reconsiders the concept, and is of high quality from product composition to brand image. However, this license agreement was made with the desire to propose products that can produce a personality. ■ Future development Kindware Co., Ltd. will become a licensee for formal wear and related products, and Knightsbridge International Co., Ltd. will increase the number of sublicensees in collaboration with Sanki Shoji Co., Ltd. As a result, the brand "Old England" will be popularized in Japan. In addition, we will carry out branding by developing omni-channels that meet current needs by being able to purchase through a wide range of purchasing channels such as online and mail order as well as physical stores. In addition, in future product development, in order to further meet the needs of the market, we will change to a product composition centered on a single item composition, with an awareness of versatility. ■ Old England product concept handled by Kindware With Old England, which expresses newness in line with the times while maintaining high quality, dignity, and elegance, the scene has diversified and the outfit has changed significantly with high quality in mind. We will propose formal wear that makes you feel the elements of "selfishness," "femininity," and "youthfulness" in this era. [KINDWARE Co., Ltd.] http://www.kindware.co.jp/ KINDWARE is a company that has made people generally aware of the value of "formal wear". Founded in 1894, in 1947 we developed and proposed a black formal wear "short dress", and this year marks the 124th anniversary of our founding. Since its founding, we have contributed to the creation of a prosperous society through "products" that boast the highest quality in the world, such as proposing formal wear and undertaking the production of formal wear that are in line with the times. [Knightsbridge International Co., Ltd.] http://knightsbridge-int.co.jp/ A company that handles only luxury brands loved by women who like high quality, and plans, manufactures, and imports and sells clothing and fashion accessories. .. The representative brand is "Old England", which has always led the fashion scene in Paris. The brand complex "The Boutique Nights Bridge" is also open and is loved by those who are looking for high quality products.To the details of the corporate press release To the top of PR TIMES
Information source: PR TIMES Publisher of this release: https://prtimes.jp/main/html/rd/p/000000025.000020961.html* Product prices, specifications, service details, etc. described in the news release are as of the date of announcement. Please note that it is subject to change without notice.
