Huawei's first flagship series with more than 10 million shipments ) Huawei Consumer Business Group, prior to the keynote speech by company CEO Richard Yu at CES 2017, HUAWEI P9 / P9 Plus shipped 10 million units worldwide, and the company recorded a figure of 10 million units. announced that it was the first flagship series to do so. This is a milestone for HUAWEI from both product and brand perspectives. Amidst the global smartphone market downturn in 2016, the HUAWEI P9 and P9 Plus performed well in the premium segment, laying the foundation for HUAWEI's successful investment in the international market and making great strides. The dual-lens HUAWEI P9/P9 Plus announced in April 2016 was HUAWEI's first flagship smartphone jointly developed with the long-established German camera brand Leica. This major partnership has set a new standard in advanced smartphone camera technology, enabling consumers to deliver superior photographic capabilities. Since their launch, the HUAWEI P9 and P9 Plus have become instant hits in the global smartphone market. Global shipments of the HUAWEI P9 surpassed 2.6 million within six weeks of its release, and remained popular for the next eight months, earning high praise from both professionals and consumers for its camera features, design and overall performance. I got The HUAWEI P9 has won major awards such as EISA's European Consumer Smartphone 2016-17 and CES Asia's Best Personal Computing Device, as well as positive reviews from hundreds of major international publications. , was also the top consumer choice for camera phones. With the explosive popularity of HUAWEI P9 and P9 Plus and strong sales performance of Mate 8 and Mate 9, HUAWEI has made great strides in the global high-end smartphone market. In Q3 2016, it shipped 33.59 million smartphones, up 23% year-on-year, accounting for approximately 44% of shipments in mid- and high-end devices. HUAWEI's market share is over 15% in 30 countries and over 20% in 20 countries, and has made great strides in major markets such as the UK, France and Germany. According to half-year financial performance in 2016, Huawei Consumer Business Group's revenue in the first half was nearly 77.4 billion yuan, up 23% year-on-year, and the growth rate in markets outside China was 1.6 times that in Greater China. I was. In Japan, HUAWEI P9 ranked first in the SIM-free model category of Mobile Watch "Readers' Choice Mobile of the Year 2016", ITmedia mobile "Smartphone of the Year 2016", Home Appliance Criticism "Best Buy of the Year" 2016" and Goods Press's "Masterpiece GP AWARD" 2016, selected as one of the masterpieces in the mobile category, and has been widely evaluated by various customers and media. The global recognition of the HUAWEI brand continues to rise along with HUAWEI's excellent market performance. In 2016, HUAWEI ranked 72nd on Interbrand's "Top 100 Most Valuable Global Brands" list, up 16 places from the previous year, and ranked 70th on Brand Z's 100 Most Valuable Brands last year. to 50th place. Furthermore, in November, HUAWEI was named the "Best Consumer Electronics Brand" in the "Best Brands 2016 - China Brand Ranking" based on GfK's consumer survey. Huawei Japan will continue to provide innovative, high-quality products and expand its product lineup to meet a wide range of needs, thereby contributing to further market expansion and revitalization. *1: HUAWEI P9 Plus is not sold in the Japanese market. Huawei operates businesses, provides products and services in 170 countries, supports the communication environment for one in three people in the world, and in 2015, Huawei ranked third in global smartphone shipments, with the United States and Germany. , Switzerland, Russia, India and China with 16 R&D locations. The consumer business, one of Huawei's three businesses, has a wide range of products such as smartphones, mobile phones, mobile broadband terminals (MBB), and home devices, and provides excellent products to people all over the world. To do. The Huawei Consumer Business Division has a track record of doing business in the ITC industry for more than 20 years, and the network, business structure, and partnerships that have been cultivated around the world. We will contribute to the realization of the dreams of people around the world by providing cutting-edge technology and an outstanding user experience. Click here for details: http://consumer.huawei.com/jp/ *The following is special information for media personnel only. Please refrain from disclosing information on personal SNS etc.
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