One year since the shock collaboration with Girls & Panzer.This time, Wargaming.net unveiled a new work "WORLD OF WARSHIPS" under development with a collaboration with "Blue Steel Arsio -Ars Nova-".
This time, we talked widely from the key players, including Victor Kisley of Wargaming.net CEO at the Wargaming Japan booth of Tokyo Game Show 2014.Garpan collaboration is full of interesting episodes, such as the handling of the collaboration with Alpine!
Continuing from last year, interview with Victor Kissley of Wargaming.net CEO
Kyiv's "WORLD OF WARPLANES" development base is safe!Wargaming.net Victor Kisley CEO interview
―― The situation in Ukraine is still unclear, but did you affect your home country and development base?(Note: Belarus is in contact with Ukraine)
Victor Kislyi: It's a very sad fact that Ukraine is in a tense situation. The only good news is that Belarus capital, Minsk, has been discussing solutions.
There is a development base for World of Warplanes in Kyiv, Ukraine, but Kyiv itself is far from the battlefield, so it doesn't affect much.Of course, we are a game company, so we do not do any support for war, and we hope that the current situation will end as soon as possible. "
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As you can see, Belarus is adjacent to Ukraine on the southern border.From August to September, negotiations in the capital city of Minsk were often featured in the news, so many people would have been worried.
Japan is second in the world in Japan, the number of users in the mobile version of "BRITZ"!CEO "I'm going to show my son all the story of Garpan"
―― One year has passed since the establishment of a Japanese branch (branch office).Despite the first year, it was an raging campaign offering to hold some kind of event every month.Did you respond?
Kislyi "I am very satisfied with the results of Japanese branches, and I think it was a great success to have an office in Japan at the judgment as a company.
If you give one number, the number of users in Japan in "World of Tanks Blitz" is the second largest after Russia!
And the most interesting example of a successful example is collaboration with Girls & Panzer.For example, there is no case in collaboration with animation, such as the manga booklet and mook books distributed this time.I think it's very interesting and amazing.
And at 13:00 today (the interview was held on the 18th), the announcement of a bigger collaboration is waiting, so please look forward to it (laughs).
On the first day of TGS Business Day, the collaboration between "WORLD OF WARSHIPS" and the anime "Blue Steel Arpeggio -Ars Nova-" was announced.
――Is it not surprising that the direction of promotion is different between Japan and the world?
Kislyi "I don't live in Japan, so I'm honestly not familiar with this, but that's exactly one of the reasons I set up an office in Japan.
Japanese staff are more familiar with these collaborations with animation, so every day I leave everything to Japanese brunch and get feedback from there.
I have a six -year -old son, but I'm still growing, so I don't play World of Tanks or Blitz.However, when I return from this Tokyo Game Show, I'm going to show my son all the girls and panzers (laughs).
―― One year has passed since WORLD OF TANKS's full -scale entry in Japan, but last year's Tokyo Game Show said that 25-30 % of the account was a premium account.What kind of changes have you shown after that?
Kislyi Japan is a very fast -growing market, and our company is very surprised at the growth of Japan.I don't think there is much change in the percentage of the premium account (for the number of players), but as the overall number of players tends to increase, the number of registrations for premium accounts has increased significantly.
Interestingly, the PC version of the World of Tanks has a larger number of users in the United States, but on the contrary, Japan is more Japanese.And in Japan, ships are much more popular than tanks, so we expect Japan to get a considerable number of users for World of Warships. "
WORLD OF TANKS BLITZ recorded 5 million DL in one month despite the iOS version only.Japan is second in Russia.And TGS announced that the Android version was under development.
――What are your user acquisition goals?
Kislyi's experience knows that it is very difficult to give such numbers, so we just want to aim only to provide the best quality games.
Our company has a policy of “Free to Play” and “Free to Win” and localization to each region, so we set up branch offices in each region of the world, and games with people who are familiar with the characteristics of the area.Is provided.I am convinced that if you continue such activities steadily, you will surely succeed. "
