Release issuer: Kao Corporation (Kao MK News)
Kao Corporation (President: Michitaka Sawada) announced on September 11, 2018, the brand "SOFINA iP (SOFINA iP)" for women who wish to "continue to be beautiful even in harsh environments such as aging, fatigue and stress." We will improve the base beauty essence of "Sofina iP)" and release it as "Base Care Essence (base beauty essence)". The beauty essence quickly penetrates into the deepest part of the stratum corneum just by spreading the creamy foam of high concentration * 2 carbonic acid * 3 like a massage. As if reborn, it's full of moisture and elasticity, and it's smooth and smooth. The original "iP Power Prescription EX" prepares the skin to be moisturized, soft and chewy. "SOFINA iP" is one of the global strategic brands "G11" in the Kao Group cosmetics business. We will promote brand development and further strengthen our expansion not only in Japan but also globally, centered on our unique ideas and technologies that were born from the background of Kao's wide range of research areas. * 1 First step of maintenance * 2 Comparison of our conventional products * 3 Carbon dioxide (propellant) SOFINA iP "SOFINA iP" is a skin care product that was born in November 2015 against the backdrop of a wide range of research areas unique to Kao. "SOFINA iP Bikini Power Moose (base beauty essence)" is a beauty essence that applies carbonic acid * 3 technology to foam, and has proposed a new category as a beauty essence used as the first step in skin care after face washing. rice field. Currently, it has the highest sales * 4 in the domestic beauty essence market (excluding whitening), and among them, it has received a lot of support from working women. * 4 According to Intage SRI, beauty essence (excluding whitening) market September 2016-December 2017 Cumulative sales amount by brand / Aim of quantity release With this improvement, the conventional carbon dioxide * 3 foam is smaller than the pore size. In addition to making microbubbles, it is equipped with technology that can hold bubbles for a longer time. In addition, the original "iP Power Prescription EX" with added moisturizing ingredients is adopted. Carbonated * 3 micro-foam serum quickly penetrates into the deepest part of the stratum corneum, leaving the skin moisturized, soft and chewy. "SOFINA iP" is one of the strategic brands "G11" that accelerates the global growth of the Kao Group cosmetics business. This time, by improving Kao's uniquely-conceived beauty essence against the backdrop of a wide range of research areas, we are strengthening our expansion not only in Japan but also globally. In our busy days, we will continue to make proposals for modern women whose skin conditions tend to fluctuate, and support them from the perspective of skin care. New product features "SOFINA iP Base Care Essence" keeps skin tone healthy by simply spreading fine carbon dioxide * 3 lasting foam on the skin after cleansing as if massaging it. It is a "base beauty essence". Adopted original "iP power prescription EX". Makes your skin moisturized, soft and chewy. A very small 1/100 mm dense and fine micro-carbonic acid bubble, which is smaller than the pores, spreads smoothly on the skin and adheres to it, and quickly penetrates into the deepest part of the stratum corneum. For moisturized and firm skin as if reborn. Makes it smooth and smooth. It is creamy to use and will be familiar to the next lotion. In addition, the complex moisturizing ingredient iP complex (DPG, propanediol, PEG) is blended. An ocean energy scent that makes you feel more beautiful. ◆ Product Overview ◆ Product Name / Variety / Capacity: SOFINA iP Base Care Essence (base beauty essence) 1 type 90g SOFINA iP Base Care Essence (base beauty essence) Refill (replacement) 1 type 90g * No print price Product features: Fine A "base beauty essence" that keeps the skin in good condition by simply spreading the long-lasting foam of carbon dioxide * 3 on the skin after washing as if massaging it. Makes your skin moisturized, soft and chewy ◆ Regions to be released ◆ Japan (nationwide), Hong Kong, Taiwan, Singapore ◆ Release date ◆ Japan: September 11, 2018 Overseas: Varies depending on the country / region where it is introduced ◆ Main dealers ◆ Japan: Department stores, general supermarkets, drug stores, etc. * Pre-sale at some online shops [Reference] Kao launched a “new global portfolio” in May 2018 as a pillar of a new growth strategy in the Group's cosmetics business. Was formulated. From the five cosmetics business units of Kanebo Cosmetics, Sofina, Curél, Equip, and Molton Brown, we have selected 11 strategic brands "G11" to strengthen our global expansion. By fusing the solid evidence unique to the Kao Group with the sensibility beauty that appeals to the five senses, we will refine the individuality of the brand and accelerate its development in Asia and Europe, including Japan.For inquiries from customers, please contact Kao Corporation Consumer Communication Center Consumer Counseling Office TEL: 0120-165-691 Corporate Press Release Details PR TIMES Top
Information source: PR TIMES Publisher of this release: https://prtimes.jp/main/html/rd/p/000000063.000020186.html* Product prices, specifications, service details, etc. described in the news release are as of the date of announcement. Please note that it is subject to change without notice.
