In fact, this year, Huawei's smartphones have surpassed the iPhone several times in daily sales. The "HUAWEI P20 lite" (hereinafter referred to as "P20 lite"), which was released SIM-free in June by carriers and MVNOs in May, expanded its support with the good cost performance and wide sales channels, and won first place. .. The model is still in the top ten and has long reigned as the No. 1 smartphone on the Android OS. However, in the case of this "Mate 20 Pro", the situation is a little different. While the "P20 lite" has a wide range of targets that can be approached in the middle class price range and carrier / MVNO / SIM free development, the "Mate 20 Pro" is a high-end class with an average unit price of over 100,000 yen, and is currently At the stage, it is only available as SIM-free (scheduled to be sold at Softbank after mid-December). So why did the high-end class luxury model "Mate 20 Pro" win first place? The mystery becomes clear when you look at the changes in the sales volume index from November 30th to December 4th, which is the release date. Assuming that the number of units sold on November 30 is "1", it has been flat at "0.53" on December 1, "1.01" on December 2, and "0.40" on December 3. On December 4, it doubled to "1.95" at once. December 4th coincides with the start of the "10 billion yen raising campaign" of the popular smartphone payment service "PayPay". In this campaign, if you pay with PayPay during the period, 20% of the payment amount will be returned with PayPay bonus, and there is a 2.5% probability (5% for Yahoo! Premium members, 10% for SoftBank / Ymobile smartphone users). ), The entire payment amount will be returned with the PayPay bonus. As major consumer electronics retailers are listed in all PayPay-enabled stores, there was a long line at the cash register on the first day to take this opportunity to buy expensive home appliances cheaply (hopefully for free). Apple products, which usually have few discounts, are gaining popularity, but the "Mate 20 Pro" also has the conditions that should be purchased with PayPay. First of all, since it is a new product, you cannot expect a discount for a while. If 20% is returned from the list price or a price close to it at this stage, it will be a great deal. In addition, the same model is also running a campaign to get a gift certificate worth 10,000 yen to commemorate its release, so it is exceptional among new products. The list price of 111,180 yen is just right. The maximum amount of PayPay full refund is 100,000 yen. In other words, if you spend a little over 100,000 yen, you will be able to shop at the best price. Among the SIM fleece smartphones that can be purchased in bulk at home electronics mass retailers, there are not so many models that cost more than 100,000 yen, which is also the reason why the popularity of the "Mate 20 Pro" is concentrated. The PayPay campaign period will continue until March 31, 2019, when the return amount reaches 10 billion yen. It may be difficult to maintain the explosive sales volume recorded on December 4, but as this "PayPay Festival" shows, it will dispel the situation of price shackles and push consumers' backs. However, the rising momentum may continue for some time. The "Mate 20 Pro", which was released in advance and was highly evaluated overseas, had high expectations. An unexpected tailwind blew before the year-end sales season began in earnest. (BCN, Daisuke Okura)
